the secret to beautiful (and intentional) email marketing AND why I chose Flodesk over Mailchimp, Google, and others

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Ready to upgrade your email newsletters? See what I’m using!

The year just started, and I don’t know about you, but I’ve got some major goals for stepping up my email game.

If you’ve been around me long, you know I have an affinity for beautiful things.  Ya feel me sis?!

So, when it came to how I’d write my emails, I tried a few different options.  I tried Mailchimp, just plain old Google, and finally landed on Flodesk.  It’s user-friendly design, clean workflows, and audience segmentation made it a NO-BRAINER.

Here are the FOUR MAIN THINGS I love about Flodesk (and the true secret behind my beautiful emails…)

TEMPLATES, OH MY!

Ever heard of the term TEMPLATE? Yeah, me too, and it’s the best.

I actually have worked hard to create templates to help me run my business, and it makes everything so much easier!

Flodesk has gorgeous templates premade for you, and they are so easy to use and customize–you do not have to be a tech whiz to make it happen!!

They’re designed with YOU in mind, and have beautiful options for the creative entrepreneur, blogger, influencer–if you dream it, you can say it with Flodesk.

Also, dogear your favorite templates to keep your email marketing (or just your email outreach!) going strong!

Here’s a link to one of my most recent newsletters so you can see for yourself!

CUSTOMIZE IT!

Beautiful templates mean nothing if you can’t make it YOURS, AMIRIGHT?!

Well, lucky for you, Flodesk has numerous options of how to customize each template to fit your needs and make it work for you and your business (or just yourself!).

Change photos, change colors, change layouts (PS–the new layouts have some SWEET animation!)– the possibilities are endless.

Flodesk also keeps track of your brand colors so that you can be sure each email you send to your audience is on brand and AWESOME!

REASONABLY PRICED

Let’s be real, I’m not made of money, and neither are you.

Well, if you are, then congrats!

For those of us who aren’t, Flodesk was an easy choice because there’s one price, no maximum number of subscribers, and at that one awesome price you get every single piece of Flodesk at one price, with an option to pay monthly or once a year!

I don’t know about you, but anytime I can get an awesome deal I jump on it… and you probably should too!

TAG YOUR AUDIENCE

Always want to see what your audience wants? ME TOO!

I want to send the latest and greatest to my audience, but I also want it to be applicable and meaningful to them.

With Flodesk, they do all the tagging and segmenting for you.

You can easily see which of your subscribers are most engaged, what they signed up for, and what they clicked on.

There is so much data captured automatically for you–and that resend to unopens–let’s just say it’s super helpful because sometimes people legitimately don’t see the emails!

UP YOUR EMAIL GAME

Email marketing seems scary–or at least it did to me.

What would I even say to my email list? Would they even want to hear from me?

Let’s be real, those thoughts still go through my head (oh hey imposter syndrome, get out of here!), BUT because of Flodesk, I know that each email I send reaches the right person in my audience beautifully and on-brand. Is there anything better than knowing the right person gets the right email at the right time?!

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Want to follow along my journey (and get the beautiful emails I send to people I really like)? Click here.

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